Introducing They're Real! Magnet Mascara – an innovative, 36-hour lengthening mascara with a magnetic force that draws out lashes to extreme lengths. The unique extender brush with a magnetically charged core pulls the magnetic mineral enriched formula up and out for powerful lift and 40% longer lashes. Custom-designed bristles separate and define for fullness and length. Results show 93% extreme lengthening, 95% lift and length, and 93% fullness and length.